But What if People (or Their Contributions) Aren’t Equal?

Understanding individual talents and laying out specific expectations from each co-Founder is fair: both the contributor and the company agree on what is important and how to measure timely deliverables. There is clarity.

You’re sitting in a café, sharing opinions on football and food with mates gathered around the table. This afternoon you excitedly describe a solution to a problem — one which will surely make money. The others soon match pace with your excitement, talking about the “thing” and their enthusiasm to join in the…